Space Shift

The "Space Shift" activation, part of Urban Outfitters' "Shift Happens" campaign, launched on July 10-11, 2024, in collaboration with Pinterest. This two-day event at The Chelsea Factory in NYC featured 10 multifunctional spaces inspired by Pinterest trends, showcasing Gen-Z's home-to-home journeys and personal sanctuaries. Influencers curated unique spaces, blending digital inspiration with physical experiences. The event included a $5K contest for attendees to bring their dream Pinterest board to life, and a live performance by R&B singer Tinashe, creating an immersive, community-focused experience that emphasized self-expression and style.